Put customer economics at the centre
Performance strategy, CAC modelling, budget allocation and acquisition forecasting gave the team a commercial basis for buying decisions.
ROXi / Consumer entertainment · Subscription
Make every acquired customer cost less.
Paid acquisition, creative and conversion work around the economics of a consumer entertainment subscription.
≈80%reduction in paid customer acquisition cost
£200K+
Monthly acquisition spend managed
£10+ → ≈£2
Paid customer acquisition cost
≈23%
Improvement in premium conversion
Reported as an approximate improvement; no percentage-point interpretation is implied.
01 / The challenge
What needed
to change?
ROXi operated in a competitive entertainment market, with distribution relationships involving Sky, Samsung and Amazon. More than £200,000 a month was being spent on customer acquisition.
At that scale, the objective was to improve the acquisition model as a whole: the traffic, the creative, the funnel and the transition to a premium subscription.
02 / The work
What we did.
Meta acquisition · Media buying · Performance creative · Audience testing · Conversion optimisation · CAC modelling · Funnel analytics
Make media and creative work together
Meta acquisition, audience testing and creative development were treated as parts of the same performance programme.
Improve the path to paid
Conversion optimisation, funnel analytics and premium subscription work focused attention beyond the initial click or low-cost sign-up.
03 / The result
What changed.
Paid customer acquisition cost moved from more than £10 to approximately £2, an approximate reduction of 80%. Premium conversion improved by approximately 23%.
These changes were reported in an engagement managing more than £200,000 in monthly acquisition spend.
Client feedback
DemandMeetings brought commercial discipline to performance marketing. They weren't chasing cheap clicks or vanity conversions. Every decision came back to what it actually cost us to acquire paying customers.
Historical ROXi engagement. Read the case study.
What carries forward
A cheaper click matters only when the journey also produces the right paying customer.
These are historical engagements and prior experience behind DemandMeetings. Results relate to the work described, not to purchases of the new Studio products. Every Studio product has its own scope and delivery terms.
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