Connect the acquisition channels
Meta and Google advertising, UK acquisition and US go-to-market strategy were joined to landing-page optimisation, funnel analysis and outbound.
Lopay / Payments · UK & US
From more leads to more valuable merchants.
A connected acquisition system for a payments company, built around merchant value, qualification and attributable revenue.
£229K+directly attributable net revenue
£229,000+
Directly attributable net revenue
2,000+
Scored commercial opportunities per month
£300,000+
Estimated annualised operational cost avoidance
An operational estimate, separate from revenue.
01 / The challenge
What needed
to change?
In a competitive payments market, generating leads was only the beginning. Lopay needed to understand which activity brought in valuable merchants, how much those merchants were worth and how quickly acquisition spend paid back.
Acquisition, qualification, CRM and reporting needed to work together so sales resources could follow commercial value.
02 / The work
What we did.
Paid acquisition · GTM strategy · Landing pages & CRO · Lead scoring · CRM automation · Merchant reactivation · Revenue attribution
Prioritise merchant potential
A scoring system capable of processing more than 2,000 commercial opportunities each month helped the team concentrate sales attention on stronger potential value.
Build the lifecycle and reporting layer
CRM automation, lifecycle campaigns and a reactivation programme around a database of more than 25,000 merchants connected the work to CAC, LTV and revenue attribution.
03 / The result
What changed.
The engagement produced £229,000+ in directly attributable net revenue and a system scoring more than 2,000 commercial opportunities per month.
Estimated annualised operational cost avoidance exceeded £300,000. The wider shift was a growth function able to make decisions using merchant economics, with sales and marketing working from a clearer commercial picture.
Client feedback
DemandMeetings understood that our real objective wasn't generating more leads. It was generating more valuable merchants and understanding exactly where revenue was coming from. That changed the way we approached growth.
Historical Lopay engagement. Read the case study.
What carries forward
Connect media and conversion work to the value of the customer on the other side of the lead.
These are historical engagements and prior experience behind DemandMeetings. Results relate to the work described, not to purchases of the new Studio products. Every Studio product has its own scope and delivery terms.
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