Turn the thesis into a research framework
Thesis research and market mapping guided the identification of founders, companies, investors and family offices.
11-2 Ventures / Venture capital · Opportunity sourcing
Give venture sourcing a repeatable structure.
Thesis-led research, market mapping and outreach infrastructure brought greater structure to a traditionally manual sourcing process.
11-2 VenturesClient engagement
Thesis → opportunitya repeatable sourcing process
01 / The challenge
What needed
to change?
Venture sourcing often depends on manual research and introductions. The opportunity was to complement that work with a repeatable infrastructure for discovering and assessing relevant companies and relationships.
The process needed to reflect the investment thesis rather than treat every contact as an equivalent prospect.
02 / The work
What we did.
Thesis research · Market mapping · Company & founder research · Data enrichment · Personalised outreach · CRM workflows · Opportunity qualification
Build the relationship infrastructure
Data enrichment, personalised outreach and follow-up sequences created a more systematic way to start relevant conversations.
Support qualification and follow-through
CRM workflows and opportunity qualification helped organise the next steps after an initial response.
03 / The result
What changed.
The engagement created repeatable sourcing infrastructure that combined research, technology and outreach.
The result described in this case is a more structured operating process. No numerical investment, fundraising or revenue outcome is claimed.
Client feedback
11-2 Ventures
DemandMeetings brought structure to something that had traditionally been very manual. Their ability to combine research, technology and outreach created a much more systematic sourcing process.
Historical 11-2 Ventures engagement. Read the case study.
What carries forward
A clear research thesis can become a practical, repeatable process for developing relevant opportunities.
These are historical engagements and prior experience behind DemandMeetings. Results relate to the work described, not to purchases of the new Studio products. Every Studio product has its own scope and delivery terms.
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