Strengthen the buying proposition
E-commerce positioning and offer work established the commercial foundation for the campaigns.
LuxuryDaysIn / E-commerce · Direct response
Connect the ad account to the whole transaction.
E-commerce positioning, paid media and conversion work shaped around customer economics from offer to checkout.
LuxuryDaysInClient engagement
6,500+customers acquired in the engagement
Six figures
Revenue generated
6,500+
Customers acquired
≈11.08
Peak advertising ROAS
A peak, not a sustained or average return.
01 / The challenge
What needed
to change?
Direct-response e-commerce performance depends on more than an isolated advertising account. The offer, buying experience and checkout all shape the value of acquired traffic.
The work needed to connect acquisition choices to real customer economics throughout the transaction.
02 / The work
What we did.
E-commerce positioning · Offer strategy · Meta advertising · Retargeting · Creative development · Checkout optimisation · Revenue analytics
Build demand and bring shoppers back
Meta advertising, creative development and retargeting were connected to the customer journey.
Improve the path to purchase
Site and checkout optimisation, CRO and revenue analytics linked buying decisions to the outcome after the click.
03 / The result
What changed.
The engagement generated six-figure revenue and acquired more than 6,500 customers.
Advertising performance reached a peak of approximately 11.08 ROAS. The work considered the full transaction rather than treating creative, media and checkout as separate responsibilities.
Client feedback
LuxuryDaysIn
DemandMeetings understood the whole transaction, not simply the advertising account. That meant every campaign decision was grounded in actual customer economics.
Historical LuxuryDaysIn engagement. Read the case study.
What carries forward
The offer, creative, media and checkout all influence the economics of a sale.
These are historical engagements and prior experience behind DemandMeetings. Results relate to the work described, not to purchases of the new Studio products. Every Studio product has its own scope and delivery terms.
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Explore today’s Studio scope, price and delivery terms. These products draw on the disciplines in this story; they do not reproduce its historical scope or guarantee its results.
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£229K+directly attributable net revenue
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Make every acquired customer cost less.
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