Research and segment the market
Prospect research, data and segmentation shaped the audiences and messages for the programme.
Street Solutions UK / B2B · Outbound acquisition
Measure outbound through to commercial opportunity.
A B2B acquisition programme connecting prospect research, outreach and qualification to tracked pipeline.
Street Solutions UKClient engagement
$922K+associated tracked pipelinePipeline value, not closed revenue.
923
Commercial opportunities generated
$922,000+
Associated tracked pipeline
Pipeline is not closed or collected revenue.
01 / The challenge
What needed
to change?
The business needed a repeatable way to generate relevant B2B conversations and understand how those conversations translated into commercial opportunity.
Outbound activity needed to be visible beyond the send: responses, qualification, follow-up and pipeline all mattered.
02 / The work
What we did.
Prospect research · Segmentation · Email infrastructure · Deliverability · Outbound messaging · Lead qualification · Pipeline reporting
Operate the outreach system
Email infrastructure, deliverability, campaign deployment and follow-up supported the acquisition activity.
Track the commercial next step
Response handling, qualification, pipeline tracking and ongoing optimisation connected first contact with a measurable opportunity.
03 / The result
What changed.
The engagement generated 923 commercial opportunities associated with more than $922,000 in tracked pipeline.
Visibility from first contact to commercial opportunity made the programme easier to evaluate and improve.
Client feedback
Street Solutions UK
DemandMeetings gave us visibility from first contact all the way through to commercial opportunity. It made outbound something we could actually measure and scale.
Historical Street Solutions UK engagement. Read the case study.
What carries forward
Make the transition from a reply to a qualified commercial opportunity visible.
These are historical engagements and prior experience behind DemandMeetings. Results relate to the work described, not to purchases of the new Studio products. Every Studio product has its own scope and delivery terms.
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£229K+directly attributable net revenue
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≈83.3%of recorded replies were positiveThis is not the overall prospect response rate.
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